Month: May 2015

Three Reasons to Become a Sponsor at 2015 Magical Winter Lights

Corporate sponsors seem to be everywhere in today’s world. Take the NBA, for example. Hard to imagine what the basketball arena would look like without those ubiquitous banners touting sportswear brands and consumer  companies. According to Trevor Hartland, writing in the International Journal of Sports Marketing & Sponsorship, “…sponsorship reached an all-time high of $26.2 …

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