Yusi An

4 Reasons Why Event Sponsorship Is A Brilliant Marketing Strategy

Is your marketing team constantly on the hunt for ways to stretch your marketing dollars? Traditional advertising has lost its impact and marketers are turning to creative marketing solutions. This is where event sponsorship comes into play. Although the use of digital and social media has risen over the years, marketers have learned that there is

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People Generation Wins Crystal Award for Magical Winter Lights Marketing Campaign

American Marketing Association Houston Awards People Generation During 2016 Crystal Awards Gala   HOUSTON – May 13, 2016 –  People Generation, producing company of Magical Winter Lights, won the category of Special Event Promotion – Public Sector for the integrated marketing efforts to promote the inaugural Magical Winter Lights in 2015.   “We are proud

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Community Partner Spotlight: Asia Society Texas Center

Although 2015 was Magical Winter Lights’ inaugural year in Houston, it has already received support from several local community partners and non-profit organizations. This week’s community partner spotlight features the Asia Society Texas Center. The organization was instrumental in spreading awareness of Magical Winter Lights by promoting the festival through various marketing channels. The Asia

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