Event Marketing

Brand Activation Event Marketing

Why It Works: Brand Activation Through Event Marketing

Brand activation through event marketing can be an important asset in your pr/marketing strategy. Whether your goal is to drive sales, sign up new customers or raise support for a cause, brand activation is fundamental in getting your target audience to act. You may be asking yourself, “How do I get my audience to act …

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MWL Event Sponsors

Your Brand In Lights at Magical Winter Lights!

The official blueprints for what’s to come to the 2017 Magical Winter Lights are here! We are thrilled for this festival season coming up, and we can’t wait for you to see it! Magical Winter Lights provides numerous opportunities to showcase products and brands in front of families from all over Houston. The festival consistently …

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Sponsor Magical Winter Lights

3 Reasons to Sponsor Magical Winter Lights’ Phone Charging Station

Magical Winter Lights consistently attracts 150,000+ guests from all over the Houston area to come out and enjoy the holiday season in a fresh, multicultural way. Our larger-than-life lantern sets are awe-inspiring, many of them renditions of world landmarks from places like France, Italy, and Egypt. Our six lantern exhibits present incredible photo opportunities for …

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Custom Lanterns MWL

Sponsorship Opportunities: Custom Lanterns

Our sponsorship opportunities for the 2017 Magical Winter Lights range from 3 exclusive sponsorship packages to a la carte opportunities. The a la carte opportunities offer an array of sponsorship options that are customizable to best meet the needs of any potential company sponsor. Whether you are a small or big business, the a la …

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MWL Crystal Award Winner

People Generation Wins Crystal Award for ‘Event Promotion – Single Event: Agency’

The Houston Chapter of the American Marketing Association (AMA) awards People Generation for their ‘Magical Winter Lights’ marketing campaign HOUSTON – May 12, 2017 – People Generation, the producing company of Magical Winter Lights, has been selected as the winner for best Single Event – Promotion: Agency at the 2017 Crystal Awards gala. This is …

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Magical Winter Lights Recap

HOUSTON – January 11, 2017 – People Generation, the producing company of Magical Winter Lights, wrapped up the 52-day lantern festival on January 8, 2017. In its 2nd annual celebration, there were improvements, add-ons, and sponsorships that made the event more successful than their 2015 debut year.    Magical Winter Lights 2016 relocated to Gulf …

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Boost Mobile Named Entertainment Sponsor of the 2016 Magical Winter Lights

HOUSTON – November 10, 2016 – The producing company of Magical Winter Lights (MWL), People Generation, announced today that Boost Mobile has been named entertainment sponsor of the second annual Houston lantern festival. The Boost Mobile sponsored performance stage will serve as the entertainment venue for daily performances at Magical Winter Lights by the internationally …

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