Holiday Light Festival

GHCVB

Magical Winter Lights Team Attends the 2018 Houston Tourism Summit & GHCVB Annual Meeting

The Magical Winter Lights team, People Generation, recently became a member of the Greater Houston Convention and Visitors Bureau (GHCVB) to promote MWL and the great city of Houston. Through our membership with GHCVB, we were honored to attend as an exhibitor at the 2018 Houston Tourism Summit & GHCVB Annual Meeting on Tuesday, March …

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TIP Awards

MWL Receives Tourism Incentive Program (TIP) Award

— People Generation, Inc, the producing and marketing company of Magical Winter Lights®, has received the Tourism Incentive Program (TIP) grant on January 24th in the sum of $15,000 from Houston First Corporation (HFC) and Visit Houston. This award has funded the initiative to promote Magical Winter Lights® as a tourist attraction to leisure visitors …

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Brand Activation Event Marketing

Why It Works: Brand Activation Through Event Marketing

Brand activation through event marketing can be an important asset in your pr/marketing strategy. Whether your goal is to drive sales, sign up new customers or raise support for a cause, brand activation is fundamental in getting your target audience to act. You may be asking yourself, “How do I get my audience to act …

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Sponsor Magical Winter Lights

3 Reasons to Sponsor Magical Winter Lights’ Phone Charging Station

Magical Winter Lights consistently attracts 150,000+ guests from all over the Houston area to come out and enjoy the holiday season in a fresh, multicultural way. Our larger-than-life lantern sets are awe-inspiring, many of them renditions of world landmarks from places like France, Italy, and Egypt. Our six lantern exhibits present incredible photo opportunities for …

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Magical Winter Lights Announces Ticket Prices

The 2016 festival brings newly designed lanterns and a brand new dinosaur experience HOUSTON – October 12, 2016 – Tickets to the second annual Magical Winter Lights will go on sale Wednesday, October 19 at www.magicalwinterlights.com and at all Walgreens in the greater Houston area. The one-of-a-kind holiday light show will take place this year …

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Five Reasons to Become a Vendor at Magical Winter Lights

Have you always been on the lookout for large festivals to participate in and market your unique cuisine and retail business? Well, the 2015 Magical Winter Lights Festival is a perfect opportunity you shouldn’t miss out on. The 52-day family-friendly festival during this year’s holiday season aims to capture the largest holiday crowd including Houstonians …

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