The 2015 Magical Winter Lights will debut in Houston November 20th!
HOUSTON (October 2, 2015) — The 2015 Magical Winter Lights, founded and produced by People Generation Global Communications, will makes its United States debut in Houston at Sam Houston Race Park this winter beginning November 20, 2015. Set to be the largest lantern festival ever staged in the United States, the 52-day event will run daily at the Houston horse track until January 10, 2016.
“Magical Winter Lights aims to create a brand-new holiday light show experience to Houstonians of all ages,” said Yusi C. An, founder and president of People Generation. “We are excited to partner with a top-notch lantern company from China to start a new holiday tradition for Houston families for many years to come, and in more cities throughout the U.S. in the future.”
Tickets for this one of a kind event will go on sale October 15, 2015. They will be available online at www.magicalwinterlights.com, www.shrp.com, and all Walgreens locations in the Greater Houston area, or by calling 800-211-3381. A limited discount code offer is available at www.magicalwinterlights.com/buy-tickets. Visitors that subscribe to the email list will receive a special promo code once tickets go on sale. All dates, acts and ticket prices subject to change without notice. Additional service fees apply.
People Generation’s partner in the event is China Zigong Lantern (CZL) Festival & Trade Company, one of the premier lantern companies in the world based in Zigong, China, a region known as the “Lantern Town in the South Kingdom.” CZL Festival & Trade Company will be responsible for the design and construction of more than 100 lantern sets at the 2015 Magical Winter Lights festival. With an estimated investment of $6 million by Sichuan PG Salient Cultural Trade Company the festival will be the most comprehensive and captivating show of its kind to have been hosted in the United States.
Magical Winter Lights will differentiate itself from other more traditional holiday lighting events by basing its designs on Chinese lanterns and transforming them into larger-than-life remakes of well-known landmarks and landscapes found throughout the world. The festival will be divided into seven fascinating themed sections including Magical, Europe, America, Asia, Australia/Oceania, Africa and Dinosaur Land. The America section will feature lantern sets that Houstonians and Texans can easily relate to, including their hometown sports teams, Western stockyards and the Houston skylines.
Magical Winter Lights will be the first lantern festival to experiment with interactive lantern sets. Festival goers will have the opportunity to enjoy live performances as part of the lantern displays, creating a one-of-a-kind visual feast.
Carnival rides and games, international and local food vendors, cultural performances and exhibitors featuring Chinese intangible cultural heritage crafts will also be present at the 2015 Magical Winter Lights. To become a vendor or a sponsor, please visit www.magicalwinterlights.com or call 713-496-0556.
About People Generation
People Generation is a global communications firm with a specialization in communication strategies between the U.S. and China and the production of large festivals, expos and cultural performances. The company has also worked closely with many U.S. businesses to improve their overall communications strategies and marketing efforts.
FOR IMMEDIATE RELEASE