On behalf of People Generation and Magical Winter Lights, we would like to extend our sincerest gratitude to our sponsors that contributed to MWL 2016’s success. Without their generous support, MWL 2016 would not have been possible – we thank you!
As the official 2016 Magical Winter Lights Entertainment Sponsor, Boost Mobile sponsored the performance state that served as the entertainment venue for the daily performance of the award-winning, Sichuan Zigong Acrobatic Troupe. Details of the partnership are below – PDF version here.
MWL 2016 Reach
- 150,000 people attended MWL 2016
- www.magicalwinterlights.com received 2.8 million webpage visits from November – January
- MWL’s Facebook
- Over 31,000 followers
- Over 41,000 check-ins
- Over 700 reviews
- MWL’s Instagram
- 1.5K+ followers
- MWL hashtag used over 7K times
Partnership Overview
- Boost Mobile awarded entertainment grand to Magical Winter Lights
- Boost Mobile banners were placed throughout the official Boost Mobile Performance Stage
- MWL announcements mentioned Boost Mobile before every MWL performance during the 52 days of the festival
- Boost Mobile was featured on MWL’s online platforms – website, blog, social media, and press releases
- Boost Mobile activation booths present on select festival days
